C A S E S T U D Y E A S Y R E A D
< less than 5 minute read

Designing everything from the app, instagram, promotional ads.

2022-2023

Keywords mobile app, founder, consumer, B2C, leader, product strategy

Role: Founder, Lead Product Designer, Marketer, Product Manager, Graphic Designer

We are all guilty. This is your sign to call your Dad and ask him how he&rsquo;s doing
😔 Do you have an emotionally distant family? 👨&zwj;👩&zwj;👧&zwj;👦 To have an emotionally distant family means that the members of the family are not emotionally connected or supportive towards each other. They may not share their feelings or tho
📞 Time to call mom OR you can send her a 30 second loop every day

Setting the Stage

As a digital nomad, I have been away from my family for 3 years.

  • Setting the stage

  • Starting my first startup

  • The problem

  • The hypothesis

  • Research

  • Scrappy but effective testing

  • Wearing many hats

  • Leading a team

  • Managing stakeholders & time management

  • Iterations

  • Launch

  • Why it ended and what I learned

Understanding the Users

The first step in our journey was to truly understand our users. Through extensive user research and interviews, we uncovered valuable insights into their behaviors, preferences, and pain points. We discovered that many users felt overwhelmed by the abundance of choices and yearned for a personalized and simplified shopping process.

Designing with Empathy

Armed with these insights, we embarked on a journey to craft a user experience that resonated with our audience. We delved into creating user personas and empathy maps, allowing us to humanize our users and tailor the platform to their needs.

Iterative Design and Testing

Our design process was iterative, with continuous feedback loops and prototyping sessions. We closely collaborated with the development team to implement our designs and conduct rigorous usability testing to validate our assumptions.

The Transformation

Slowly but surely, our efforts materialized into a transformative user experience. We introduced personalized product recommendations, streamlined navigation, and a frictionless checkout process. The visual design was refined to exude a sense of modernity and trust, instilling confidence in our users.

The Impact

As we rolled out the new user experience, the impact was palpable. User engagement metrics soared, and we received an influx of positive feedback from our users. The platform's conversion rates saw a significant uplift, affirming the success of our endeavors.

Conclusion

Our journey as a startup was punctuated by challenges, but our unwavering commitment to user-centric design propelled us forward. The UX case study of our startup serves as a testament to the power of empathy-driven design in transforming a vision into a reality.

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